BetKing Uplifts Over 1,000 Customers In Abia State Through Its Annual BetKing Cares Initiative

BetKing, a leading sports betting and entertainment platform, recently announced the commencement of its employee-led campaign, "BetKing Cares," themed "Month of Doing Good." Running from June 1st to June 30th, 2024, this initiative highlights BetKing's commitment to holistic development and well-being within the communities it serves.

This year, the brand focused on healthcare, nutrition, and hygiene, aligning with BetKing's core impact pillars. The campaign targets five states: Ogun, Abia, Abuja, Akwa Ibom, and Lagos.

In Abia State, the team was present in Ndagbo Afara Community, Umuahia North Local Government of the state. The medical outreach provided health education, free health screenings for malaria, blood pressure, and eye tests, along with basic medications at selected agent shops empowering hundreds of the customers and well-wishers.

The event also saw BetKing employees donating food relief items to customers with hundreds of customers benefiting from the food campaign across the state.


Over the years, BetKing employees, through the BetKing Cares initiative, have made a significant impact on more than 35 communities across the six geopolitical zones, positively impacting millions of lives.

BetKing remains dedicated to setting the standards for sports entertainment in Africa by providing trusted and quality services to its customers.